India’s Dairy Revolution
SINCE MARCH 1974 THE WORLD BANK HAS FUNDED
five dairy development projects in India. These projects have
supported Operation Flood, an Indian initiative to support a
OF was not a Bank project; it was created
and led by Dr. Vergese Kurien, and endorsed by the government. The Bank’s interest began in 1968, but it was not until
1974 that the Board approved the first of
five Bank projects in support of OF.
The Bank’s support helped to validate the government’s policy changes, as
did the decision of the European Community and the World Food Program to
provide generous amounts of dairy products to support OF. The Bank projects
also bolstered the government’s efforts
required for the program’s growth. This
is an excellent example of Bank lending:
a program designed by Indians, targeted
for the poor, and supported by key development partners.
Policy Changes
The expansion of India’s dairy industry
since the early 1970s stems from two maS
farmer-controlled cooperative dairy program. Other major sponsors have been the European Community and the World Food Program. An OED impact study* found that Operation Flood (OF)
and associated policy changes resulted in a spectacular increase in
the growth rate of Indian dairy production (from 0.7 percent annually to 4.27 percent). In fact, Operation Flood has had an impact comparable to the Green Revolution in India.
jor policy changes: an end to public sector
actions to directly expand dairy production, and the use of food aid to develop
dairy cooperatives. Both changes reduced
the price risk to farmers, small-scale traders and private processors. Profits from
food aid sold at commercial prices were
used to strengthen the cooperative dairy
industry. Crossbreeding of local cows with
specialized dairy breeds provide the technology for rapid increases in milk production. Growth in population and real incomes provided a steady increase in demand, thus averting a glut. OF serves 6
million producers directly (60 percent of
which are marginal or small farmers or
landless producers), and many more producers have benefited in various ways
from the policy changes.
Since 1971, dairy production has
grown at more than 4.7 percent a year
(see Figure 1). Dairy revenues of Indian
2 World Bank Operations Evaluation Department
farmers have quadrupled—they make US$9 billion more
per year than they would have had if the growth rate
had remained at its pre-Flood level of 0.7 percent.
Growth rates, falling real retail prices, and the magnitude of the income generated are similar to success experienced as a result of India’s Green Revolution
(see table 1).
Private Sector Cooperatives
Building on these early policy changes, OF developed a
large, well-organized cooperative system that obtained
milk in small quantities (1 and 2 liters) from millions of
producers and processed it in
modern dairies. The cooperative dairy development scheme
is a complete 3-level marketing
system owned and operated by
6.1 million individual smallscale dairy farmers. Some
57,000 village-level Dairy Cooperative Societies own 172
Milk Producer’s Unions, which
in turn control 22 state-level
federations. The National
Dairy Development Board
(NDDB), (Dr. Vergese Kurien,
Chairman) provides the national apex organization.
OF has succeeded by following the Anand Principles
(based on the first such cooperative set up in 1946), intended to keep the milk cooperative in the private sector. These principles call for adherence to a:
n three-level, farmer-owned structure
n professional management which reports to farmercontrolled boards of directors
n right to hire and fire staff (no patronage appointments, or bureaucrats as managers)
n right to set producer and consumer prices, and
n right to file bankruptcy.
Not all these principles are observed in all states.
Where state governments interfere in managerial apTable 1: Price and Production Changes in Wheat, Rice, and Milk
Growth Rate Rate of Price Change Farm Gate Value of
(%) (%) Production (1991)
Wheat 5.6 (2.3)a Rs 172 billion
Rice 2.7 (1.1) Rs 356 billion
Milk 4.7 (1.4) Rs 242 billion
a. Parentheses indicate a decline, i.e., real wheat prices declined at 2.3 percent per annum.
Notes:
1. The growth rates for rice and wheat are calculated for the period 1961–94.
2. The growth rate for milk is for the period 1971–94
3. The rate of price change for wheat and rice is calculated for the period 1966–91 (for producer price in constant 1990 Rs).
4. The rate of price change for milk is calculated over the period 1975–96 (for cow milk at processor level in constant 1990 Rs).
5. The farm gate value of production for milk is calculated using the producer price of milk from Gulati and Bhide (1997)
Citations and data sources are given in fully in India: The Dairy Revolution, by Wilfred Chandler and Nalini Kumar (World
Bank: Washington, DC), 1998.
Précis 3
pointments, staffing levels or through price controls,
subventions are sometimes provided to compensate for
the resulting losses (NDDB and the state federations
wage a continual battle in these states to return to the
full Anand principles).
Problems
In addition to the difficulty in getting some states to adhere to all the Anand cooperative principles, excess processing capacity in the corporate sector also poses a
problem. This is due to Bank-fostered economic liberalization, combined with heavy subsidies (up to 50 percent of capital cost, plus tax holidays and other concessions) provided to new corporate processing plants in
some states. These subsidies are not available to
cooperatives.
The study recommends that there be no further
lending to the dairy sector in states which have not yet
adopted the full Anand pattern for Operation Flood cooperatives or which do not treat these cooperatives
equally with private corporations.
Beneficiaries
Although providing assistance with cross breeding, artificial breeding, veterinary services, and input supply, OF
FIGURE 1: India: Milk Production, 1951-94 (Exponential fit to 1951-69, 1971-94 subsamples)
has been primarily a marketing project; opening new
channels from remote rural producers to urban consumers. Despite this relatively narrow, single commodity focus, the project has brought multiple benefits:
Poverty: Sixty percent of beneficiaries were small- or
marginal farmers, or landless producers. OF makes annual payments of $760 million to Indian dairy producers.
Nutrition: Per capita milk consumption rose (from
107 grams/head in 1970 to 193 grams/head in 1994).
Job creation: As women substituted dairy production, for “coolie” labor on construction sites, they freedup employment opportunities for others.
Education: Money earned from the dairy industry
was used to keep children in school. Older female siblings, relieved of the need to stay at home to care for
younger children, now had the option to further their
schooling.
Women in Development: Six thousand village-level
Women’s Dairy Cooperative Societies were formed.
The Bank’s support of Operation Flood provides a
good example of achievements in the rural sector, as
outlined in the “Vision-to-Action” strategy of rural development recently adopted by the Bank.

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